富士施乐13年以来首次改变企业形象标识
新的企业形象标识充分体现了公司服务全球客户并助其业务拓展的承诺

（2008年3月18日，东京）――今天富士施乐株式会社宣布将从2008年4月1日开始使用新的企业形象标识。通过此次企业形象标识的改变，公司承诺将支持客户的全球业务，成为其商业伙伴，为其寻找正确的商业解决方案，同时，公司将继续拓展自身业务领域，以取得更大的发展。

新的企业徽标少了些古板，生动地反映出富士施乐以客户为中心的理念，在将业务从传统的办公市场向着服务和出版领域扩展的同时，帮助客户解决其日趋复杂的经营课题。富士施乐新徽标使用了鲜艳的红色，以及一个象征公司业务“全球化”的球体图案，代表了公司与客户、合作伙伴、业界以及社会的紧密联系。

自富士施乐1995年推出“The Document Company--Fuji Xerox (文件管理专家――富士施乐)”的企业徽标，这是公司13年*以来首次改变企业形象标识。富士施乐所有分支机构，包括日本本土销售公司和亚太地区的海外分公司，都将启用新的企业徽标。美国和欧洲已于今年一月起开始使用这个徽标。随着富士施乐对新的企业形象标识的启用，施乐公司正在全球树立一个统一的品牌形象，体现出其全球业务中的紧密合作关系。

富士施乐将不断发展。作为日本和亚太地区文件管理的领导者，富士施乐为其客户提供了最适合的服务和解决方案，不仅帮助其降低成本、提高生产力，而且帮助他们创造了新的价值、促进了其业务的增长。通过与施乐公司在全球开展紧密的业务合作，富士施乐将为全球客户提供业界最为丰富的文件管理技术和服务。

*2002年，富士施乐企业徽标中“The Document Company”和“Fuji Xerox”的比例有一些改变，“Fuji Xerox”部分的字体被加大。

【新企业徽标】

<背景及实施计划>

1. 启用新的企业形象标识的背景
富士施乐的业务一直在不断发展变化。在传统的重要业务领域――办公市场，富士施乐通过利用具有网络功能、连接着客户核心业务系统的数码多功能设备帮助客户建立企业基础信息系统。除提供复印和打印基本功能外，富士施乐还帮助客户创造一个能够应对经营课题挑战的环境，其意义超出了单纯的效率提高、劳动力的节省和成本降低。
在迅速增长的生产服务业务领域（出版/数码印刷业务），富士施乐不仅提供能够满足快速交付、批量印刷需求的高速打印设备，而且利用可变数据打印创造了新的商业模式和市场传播解决方案。
除此以外，富士施乐还在努力拓展“全球服务”这一新的业务领域，提供外包服务，对客户的宝贵商业资产――文件进行管理和输出。通过和施乐公司的合作，富士施乐在全球范围内为客户提供支持，以满足其日趋全球化的业务环境需求。
企业形象标识的改变是公司业务发展变化的结果，其目的是树立企业新形象，同时表明富士施乐正进入一个新的发展阶段，并成为一个以客户为中心的公司。

2. 关于新的企业徽标
新的企业徽标包含一个不可分离的、象征着富士施乐与客户和社会的伙伴型关系以及全球品牌形象的球体图案，同时采用了柔和的曲线，以拉近富士施乐与客户和社会的距离，增加亲切感。极具活力的“施乐红”代表了富士施乐业务进程中所表现出的创新和变革以及企业精神、企业活力和生命力。新徽标是施乐公司历时两年，在全球范围内征求员工、客户和合作伙伴的意见后，设计完成的。

3. 实施计划
从2008年4月1日开始，富士施乐将根据优先顺序在对外宣传资料上启用新徽标，包括公司官方网站、名片、主要广告标牌等，区域覆盖富士施乐在日本和亚太地区所有的分公司。

FUJI XEROX UNVEILS ITS FIRST CORPORATE IDENTITY CHANGE IN 13 YEARS
NEW CI CONNECTS WITH THE COMPANY’S COMMITMENT TO SUPPORT CUSTOMERS WORLDWIDE AND EXPANDING BUSINESSES

TOKYO, March 18, 2008 – Fuji Xerox Co., Ltd. today unveiled the new corporate identity (CI), which it will apply from April 1, 2008. With this change, the company proclaims that it commits to supporting customers’ businesses globally as a partner who finds the right answer for their business issues, and continues to expand its business areas to achieve further growth.

The new corporate logo is less formal and more lively reflecting Fuji Xerox’s customer-centric approach to address customers’ business issues that are becoming more complicated while its businesses are expanding covering from traditional office market to service and publishing areas. The new Fuji Xerox logo is in vibrant red alongside a symbol, “sphere of connectivity”, bringing up the image of “global”, which represents the company’s close connections to customers, partners, industry as well as society.

The transformation is the first CI change in 13 years* since Fuji Xerox introduced the current corporate logo “THE DOCUMENT COMPANY – FUJI XEROX” in 1995. All Fuji Xerox affiliates including domestic sales subsidiaries and overseas affiliates in the Asia-Pacific region will introduce the new corporate logo. The logo change has been applied in the US and European countries and regions since January this year. With Fuji Xerox now adopting the new corporate identity, Xerox is projecting a unified brand around the world, reflecting the connectivity of its global business.

Fuji Xerox keeps evolving. As the Japan and Asia-Pacific leader in the document management field, it provides customers with best-suited services and solutions contributing not only to cost reduction and higher productivity but also to new value creation and business growth. Collaborating closely with Xerox Corporation’s global operations, Fuji Xerox supports customers worldwide offering the industry’s broadest portfolio of document technology and service.

* In 2002, the proportion of “THE DOCUMENT COMPANY” and “FUJI XEROX” was changed to enlarge the corporate name, “FUJI XEROX”.

【New Corporate Logo】

1. Background of the new CI introduction
Fuji Xerox’s businesses have been dramatically changing. To the traditionally priority area, the office market, it proposes establishment of a corporate infrastructure information system using network-capable digital multifunction devices that are connected to the customer’s mission-critical system. In addition to providing basic functions such as copying and printing, Fuji Xerox helps customers create an environment where they can tackle business challenges that go beyond improving efficiency, labor-saving and cost reduction.
In its growing business area, the Production Services field (publishing/digital printing businesses), the company offers not only high-speed printers that ensure quick turn around and mass printing, but also new business models and marketing communication know-how leveraging variable printing.
Further, Fuji Xerox has been vigorously expanding a new business area, Global Services, which offers outsourcing services focusing on management and output of documents that are customers’ valuable business asset. Collaborating with Xerox Corporation, Fuji Xerox provides worldwide support to meet customers’ demands in their business environments that are becoming increasingly globalized.
Such transformation of the company’s businesses resulted in the CI change, to create a new image as well as to demonstrate that Fuji Xerox is entering a new growth stage and is a customer-centric company.

2. About the new corporate logo
Inseparably combined with a sphere-shaped symbol called “sphere of connectivity,” which symbolizes partnerships with customers and society as well as global brand image, the new corporate logo is designed with soft, curved lines to emphasize close relations and affinity with customers and society. It is in a vibrant “Xerox red” representing innovative changes, enterprising spirit, vigor and dynamism that reflect Fuji Xerox’s business. The new design is the culmination of nearly two years of global research that Xerox Corporation conducted with its employees, customers and partners.

3. Implementation plan
Effective April 1, 2008, Fuji Xerox will start changing the logo on communication materials including its official Web site, business cards, and key signage in order of priority, covering all Fuji Xerox companies in Japan as well as the Asia-Pacific region.